GoHighLevel Plans Compared: Find Your Best Fit

Choosing the wrong GoHighLevel plan can cost you hundreds of dollars every single month. Imagine paying for features you never even touch or worse; choosing the cheapest plan and hitting a wall too soon.

In this post, I’ll clearly explain each GoHighLevel plan in detail so you’ll know exactly which one fits your goals.

Hey, I'm Tumto Siram. I’ve been using GoHighLevel for years, for my own business and helping many others build successful agencies and SaaS businesses.

I even created a free step-by-step course called Quick SaaS Launch to help beginners launch quickly and confidently. (You can get the course here!)

What Is GoHighLevel?

Before we dive into the plans, let’s quickly cover what GoHighLevel actually is.

GoHighLevel is an all-in-one digital marketing and sales platform that combines multiple essential tools into one easy-to-use dashboard. With GoHighLevel, you can:

• Build professional websites and landing pages

• Automate email and SMS marketing campaigns

• Manage customer relationships and leads

• Use powerful AI tools for better marketing results

• Simplify your workflow through automation

This means you spend less time juggling multiple platforms and more time focusing on growing your business.

The best part is, GoHighLevel allows you to fully white-label its tools; meaning you can brand it as your own, and resell these powerful services to your clients for additional profit.

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Why Choosing the Right GoHighLevel Plan Matters

All GoHighLevel plans include the same essential core features, such as:

• Easy-to-use website builder

• AI-powered marketing tools

• Email and SMS marketing capabilities

• CRM (Customer Relationship Management) systems

• Advanced automation features

However, the critical difference between each plan is not about the features themselves; it's about how you're allowed to sell, brand, and scale the software to other businesses or clients.

Let’s dive deeply into each plan.

Plan 1: Agency Starter Plan – $97 per month

The Starter Plan is the most affordable option at $97 per month. It’s ideal if you're new to digital marketing or running a small operation.

The Starter Plan gives you one primary account for your business and two additional accounts you can resell or offer as a bonus to clients or colleagues.

Importantly, you also get full white-label branding, meaning your logo and brand name are shown instead of GoHighLevel's branding.

Key Limitations Explained:

• No automated billing setup means you'll manually manage payments each month.

• Limited reselling opportunities: You can't easily scale beyond the two additional sub-accounts.

• You can't add extra markup and profit on services like email, SMS, or AI usage.

What is "Markup" or "Rebilling"?

Markup or rebilling is when you charge your clients slightly more than the original cost of a service.

For example, if GoHighLevel charges you 2 cents per AI message, higher-tier plans allow you to charge your client 4 cents per message and pocket the extra 2 cents.

The Starter Plan does not allow this, so you cover costs without extra profits.

Who Should Choose the Starter Plan?

• Small agencies or freelancers just starting out

• Coaches or online course creators

• Local businesses like plumbers, restaurants, electricians who want essential tools at a budget-friendly price

By selling your two extra sub-accounts, you can easily cover your monthly fee.

Plan 2: Agency Unlimited Plan – $297 per month

At $297 per month, the Agency Unlimited Plan (also known as the Freelancer Plan) offers significantly more flexibility and growth potential.

This plan allows unlimited client accounts, meaning you can scale your business without limitations. It also enables direct billing of your clients for additional services.

What You Can Directly Bill Clients For:

• Emails and SMS marketing

• AI tools including Content AI, Reviews AI, Conversational AI, Voice AI

• Domain registrations and purchases

• Dedicated IP addresses

Limitations to Consider:

• You're allowed to rebill your clients at a maximum markup of 1.05x the exact amount GoHighLevel charges you. This slight markup helps cover payment processing fees but doesn't provide a significant profit margin.

• With the Agency Unlimited Plan, you still can't automate the creation of client accounts or automatically offer different pricing tiers (like Basic, Pro, and Premium plans) with specific features bundled according to each tier's price.

Who is the Agency Unlimited Plan Perfect For?

• Established digital agencies aiming for scalable growth.

• Marketing freelancers or Agencies bundling GoHighLevel with other services (e.g., SEO, Google Ads, Facebook Ads)

Example and Strategy: Suppose you offer Google Ads or social media management alongside GoHighLevel. Your clients might eventually stop your ad management service, but because they depend on GoHighLevel's CRM and automations, they'll remain subscribed, significantly reducing your client churn.

Another effective strategy is to create an automation-focused agency. Businesses highly value automation for tasks like:

• Automatic appointment reminders

• Automated lead follow-up systems

• Automated customer review collection

These automations save businesses significant time and resources, making your service highly valuable and sticky.

If this sounds appealing, my Quick SaaS Launch course can guide you step-by-step—check it out here!

Plan 3: SaaS Mode Plan – $497 per month

The SaaS Mode Plan costs $497 per month but provides everything you need to run a fully automated software business. It’s the ultimate choice for entrepreneurs looking to scale big.

Detailed Breakdown:

• Fully automated billing and subscription management

• Automatic account creation for new clients

• Complete flexibility to add substantial profit margins to additional services like emails, SMS, and AI tools

• Ability to offer different pricing tiers (Basic, Pro, Premium)

Real-World Example: You might offer:

• A Basic Plan with CRM and email marketing

• A Pro Plan adding SMS marketing and basic automation

• A Premium Plan offering advanced AI-powered tools and comprehensive automations

This approach lets you target different markets and maximize revenue potential.

Which GoHighLevel Plan Should You Choose?

Here’s a straightforward summary to help your decision:

• Starter Plan ($97/month): Ideal for beginners, small-scale agencies, coaches, course creators, and local businesses.

• Agency Unlimited Plan ($297/month): Best for mid-sized agencies looking to bundle GoHighLevel with other services or create automation solutions.

• SaaS Mode Plan ($497/month): Perfect for entrepreneurs aiming to build a fully automated, scalable software business.

Made your choice already?

Sign up for GoHighLevel here with the plan that suits you the best and get access to our premium community with all the resources to help you set it up with ease.

What if You Choose the Wrong Plan?

No worries—GoHighLevel makes it simple to change plans:

• Go to Settings > Billing >Subscriptions >Modify/Cancel your plan.

• Select the new plan you prefer

• Click upgrade or downgrade, and you're done!

Special Bonus When You Sign Up

If you sign up through my affiliate link, you get incredible bonuses:

• Personalized 1-on-1 coaching sessions

• Access to my exclusive templates and resources

• Entry into a private, supportive community

• Ongoing guidance to ensure your success

If you prefer learning at your own pace, you can also check out my free Quick SaaS Launch course.

And, if you're already a GoHighLevel user, you still can get all the support for your SaaS agency needs in my premium community. Sign Up Here!

Final Thoughts

Choosing the right GoHighLevel plan helps you avoid costly mistakes and positions you for long-term success.

Use this detailed guide to select the perfect plan, leverage my bonuses, and confidently grow your business.

Happy building!